The Peabody Penguin was ready for retirement. The students were ready for a change and asked for a mascot that was more fierce and athletic! School leadership listened carefully, and invited the students to lead a process to determine a new mascot and logo. Students nominated potential mascots, which ranged from puffer fish to pythons to pirates. A small minority voiced support for the penguin. Each class then voted on the options, and the student body selected the panther. The sixth grade class initiated a petition that garnered signatures from a large majority of the student body, and then presented the signed petition to the Board, which enthusiastically approved the change.
Art teacher Chris Haske seized the opportunity to incorporate the logo design process into his curriculum and had each student create a Panther logo design. When all were completed, the Panther logo committee (comprised of faculty members, parents, and students) reviewed the designs, and selected finalists in a number of categories (most creative, fiercest, most personality, most unique, cutest) in each of three different age groupings. They also selected the overall winning design by Skyler (a fifth grader at the time). In a school-wide assembly (which included the parents of the winners who were secretly invited to surprise their kids), Mr. Haske announced the award winners and revealed the winning design.
The design was then submitted to 99Designs, a crowd-sourced graphic design site, to “polish” the original artwork into a logo format that could be used on signs, stickers, hats, and t-shirts. Check out the finalists and winners, and our final logo here:
Head of School congratulates logo design winner Skyler at the assembly.